THE MONSTERS
Kasing Lung
Kasing Lung was born in Hong Kong, China in 1972 and later moved to the Netherlands with his parents. In recent years, he has been working between Belgium and Hong Kong, China.
After completing his studies, Lung focused on creating children's picture books and became the first Chinese artist to win the European Picture Book Competition. In 2011, Lung began collaborating with the renowned Hong Kong designer toy brand How2work, transforming his illustrations into three-dimensional art toys.
About the IP
THE MONSTERS：In 2015, artist Kasing Lung brought to life the iconic character LABUBU and its enchanting fairy world, turning years of his conceptual artwork into a series of picture books: "The Story of Puca," "Pato and the Girl," and "Miró's Requiem." Each book stands as an independent narrative within this collection. Together, these works are known as "The Monsters Trilogy." Each character behind Kasing Lung's imagination possesses a unique appearance and personality, and has gradually evolved into Kasing's most recognized characters - THE MONSTERS.LABUBU：LABUBU is an elf character created by artist Kasing Lung, originating from the picture book "The Story of Puca." LABUBU resides in the forest, standing at a height about the size of a cat and belongs to a troupe of around a hundred elves. LABUBU are whimsical and curious about everything. Despite being playful and cheeky, LABUBU is optimistic and kind-hearted. Nobody knows when LABUBU was born; they are believed to be ancient creatures that have been living carefree lives in the forest, possibly even predating the Jurassic era.
Story of the IP
LABUBU is a tribe of over 100 elves living in the forest. They're easy to spot with their nine teeth and pointy ears. Full of curiosity, they are mischievous yet kind at heart. Though their boundless energy may sometimes cause a bit of trouble for friends, they always bring endless joy and laughter to those around them!
LABUBU FRECKLES is a member of the LABUBU elves. Like all LABUBUs, she has nine teeth and upright pointed ears, but her most distinctive feature is the freckles on her cheeks. One day, by chance, she encountered TYCOCO, who had wandered into the LABUBU village — and from that moment on, their mischievous yet loving couple life began.
