In 2015, Kasing Lung created a fairy world in three picture books inspired by Nordic mythology, and populated it it with magical characters both good and evil,calling them The Monsters. Among them, the most prominent one was LABUBU, a small monster with high, pointed ears and serrated teeth. Despite a mischievous look, LABUBU is kind-hearted and always wants to help, but often accidentally achieves the opposite.
